Nico sells apples at a little stall in Plumford. The apple never changes, but the price does.
When many people want an apple and there are only a few, the price goes up. When there are lots of apples and few buyers, the price goes down.
A price is like a seesaw, with apples at one end and buyers at the other. In one season the price was three, then five, then two.
Nobody is being unfair. That is just how prices move.