The big ideaAn ad is made to sell. A paid presenter is still an ad. Pause and ask.
How it works
An ad is a message made so that you want something and buy it.
A paid presenter is still an ad. The tag says ad, sponsored, paid or partner, but it can be tiny.
Ads show the best bits and use tricks to make a want grow.
Wanting is normal. A want only needs a pause.
Hugo's plan.
Example 1: Captain Zip
Captain Zip said, With Spring shoes you can jump over a house!
A tiny tag in the corner said ad, so a company paid him.
Hugo and Lena jumped about as high as a cushion in their old shoes.
An ad shows the best bits and leaves out the cushion hop.
Example 2: Two tricks
A hurry trick says only today, to rush you before you can think.
A crowd trick says everyone has one, so you feel left out.
A want can be real, so give it a few days.
Tricks that make a want grow.
Example 3: Three days
On day one Hugo still wanted the shoes.
On day two he still did, but a little less.
On day three he built a fort with Lena and forgot them, so the fizzy feeling was gone.
Words to know
ad
A message made to sell something.
sponsored
Paid for by someone, so it is made to sell.
influencer
Someone many people follow. Some are paid to show things.
crowd trick
Saying everyone has one.
Watch out
A happy face, lots of likes or a friendly voice do not tell you whether something is an ad.
Do not buy at once or tap a buy button. Pause and ask a grown-up.
Do not type in the family card yourself. Ask a grown-up.
Ads are not all bad. They can tell you a good thing exists. You are never in trouble for asking about a want.
Try it
A video has a tag that says ad. What does that tell you?
A banner says Only today! Which trick?
Which is NOT made to sell: a shoe sale sign or tortoise facts in a library book?
What is a good plan when an ad makes you want something?
Answers: 1. Someone paid for it · 2. A hurry trick · 3. The library book · 4. Spot it, pause, wait a day, ask a grown-up
Try at homeAsk a grown-up to watch a video or show with you, spot every ad you can find, and say how each one tries to make you want things.
For grown-upsWatch one video together and spot every ad. Say how each one tries to make a want grow, and use a wait-a-day rule for things they ask for.
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