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Digital Life · Ages 8+ · Set A
Ads, tricks and influencers
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A
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Goal: 15 min
Score/ 11
Remember: An ad is made to sell, and a paid presenter is still an ad. Pause, wait a day and ask a grown-up.

Hugo and the Spring shoes

Read the story first. Then answer.

Captain Zip's shoesCaptain Zip held up glowing Spring shoes and said, "With Spring shoes you can jump over a house, and everyone has a pair!" Hugo wanted them today. His friend Lena pointed at a tiny tag in the corner that said ad. Opa explained, "An ad is made to sell. The company paid Captain Zip, so he may say he loves them, and maybe he does not." Hugo and Lena tried jumping in their old shoes, and both jumped about as high as a cushion. Opa said ads show the best bits. Hugo marked a calendar. After three days the fizzy feeling was gone. Later his old shoe got a hole, and he and Opa compared a few pairs together.
1
What did the tiny tag in the corner mean?
🤝Captain Zip was Hugo's friend💰Someone paid for the video🆓The shoes were free
2
Did Hugo and Lena jump over a house in their old shoes?
YesNo
3
Circle the clues that a video is an ad. (circle every one)
🪧A tag that says sponsored🛍️A buy button😀A happy face🎙️A friendly voice
4
Number what Hugo felt over three days.
  • Day one: he still wants the shoes
  • Day three: he builds a fort and forgets them
  • Day two: he wants them a little less

Tricks and plans

5
Join each trick to what it says.
  1. 1⏳ a hurry trick
  2. 2👥 a crowd trick
  3. 3🌍 a big claim
  • Aonly today
  • Bthe best in the whole world
  • Ceveryone has one
6
Many wants get smaller if you wait a day.
TrueFalse
7
A banner says: 'Everyone has one! Get yours!' Which trick is that?
⏰A hurry trick🎁A kind surprise👥A crowd trick
8
An ad is made so that you want something and it.
buysharehide
9
Which one is NOT made to sell?
🎟️A video that says use my code🏷️A sign for a shoe sale📚Tortoise facts from a library book
10
Fix the mistake. Hugo says: 'The presenter loves the shoes, so they must be the best.' What is better?
🛒Buy them today⏸️He may be paid, so pause and ask a grown-up📣Tell friends they are the best
11
Stretch. Why was buying new shoes later different from wanting the Spring shoes?
✨The new shoes glowed📺An ad told him to👴His old shoe had a hole, and he compared pairs with Opa
12
Write one question to ask yourself before you ask for something an ad showed you.
13
Draw an ad tag in the corner of a screen.
Scan the code at the top to mark this sheet on screenTake a photo of your answers or type them. It is marked for you automatically, and your score is kept.