How it works
A scam is a trick to get something from you. A scammer sends texts to lots of people, hoping somebody taps.
Look for tells, the parts made to trick you: hurry, a link in a surprise message, a request for money or a code, or a prize you never entered for.
A logo or your name is not a tell, because anyone can copy them.
So do not tap the link and do not reply. Show a grown-up, who checks the real way.